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1. Keep Adding Something New
When you add something new to your business, you have the potential to get more sales. By simply adding new information to your web site, you create a new selling opportunity when prospects and customers visit your web site to view the new information.
You will usually see a significant increase in sales when you add a new product or service to the ones you already provide. There are three ways to increase sales:
It attracts new customers who were not interested in your current products and services.
It generates repeat sales from existing customers who also want to have your new product.
It enables you to get bigger sales by combining 2 or more items into special package offers.
2. Become a Valuable Resource
Think about how you can be a valuable resource for your prospects and customers. Share free information with them. Make things easier and less expensive for them. Each time they come back to you for assistance, you get another chance to sell something to them.
3. Separate Yourself from Your Competition
Find or create reasons for customers to do business with you instead of someone else offering the same or similar products. Are you able to provide faster results, easier procedures, personal attention or a better guarantee, for example? What is your unique advantage over your competitors? Promote it throughout your advertising. You will get more sales if you give your prospects a reason to do business with you instead of with your competitors.
4. Promote the End Result
Your customers don't really want your product or service. They want the benefit produced by using it. For example, car buyers want convenient transportation with a certain image. Dental patients want healthy and good-looking teeth without suffering any pain. Business opportunity seekers want personal and financial freedom for themselves and their family. Make sure your web pages, sales letters and other sales messages are promoting the end result your customers want.
5. Anticipate Change
Business success depends on anticipating change. Those days are gone when a business could continually grow by simply repeating what it had done successfully in the past...or even recently. Competitively aggressive, innovative competitors and rapidly changing technology have made this impossible. Be prepared for change. Be proactive, not reactive. Look for early signs that something is changing. Take action before you lose business.
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